B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11.3%
11.3% -- category growth rate for Mobile and Web Analytics martech category (2026)
The Mobile and Web Analytics martech category experienced a growth rate of 11.3% in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scott Brinker (chiefmartec.com)
Primary
Tier B
https://arisegtm.com/blog/state-of-martech-2026-gtm-tech-stack ↗
Source Article
State of Martech 2026: What It Means for Your GTM Tech Stack
Original Research
Scott Brinker (chiefmartec.com)
· Original study ↗
Methodology
Category growth from State of Martech 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile and Web Analytics martech category: 11.3% category growth rate. Source: Scott Brinker (chiefmartec.com) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-web-analytics-growth-2026
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<blockquote cite="https://lighthousedata.io/data/mobile-web-analytics-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.3%</strong> -- category growth rate for Mobile and Web Analytics martech category<br><small>Source: Scott Brinker (chiefmartec.com) (2026) · <a href="https://lighthousedata.io/data/mobile-web-analytics-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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