B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- completion rate lift for Vertical video on mobile (2026)
Vertical video shows up to 80 to 100% higher completion rates on mobile compared to horizontal video.
- Reported as a range: up to 80 to 100 percent higher
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://www.argil.ai/blog/tiktok-aspect-ratio ↗
Source Article
TikTok Aspect Ratio: Film, Edit, Export the Right Way
Original Research
Wyzowl
· Original study ↗
Methodology
Range of 80-100% reported; midpoint used. Cited to Wyzowl 2026 research by Argil blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vertical video on mobile: 80% completion rate lift. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vertical-video-completion-rate-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vertical-video-completion-rate-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- completion rate lift for Vertical video on mobile<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/vertical-video-completion-rate-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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