B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- completion rate lift for Vertical testimonial video on mobile vs horizontal (2026)
Vertical video testimonials achieve approximately 90% higher completion rates on mobile compared to horizontal formats.
- Approximate benchmark figure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
testimonialstar.com
Primary
Tier C
https://testimonialstar.com/resources/video-testimonial-statistics-2026/ ↗
Source Article
Video Testimonial Statistics 2026: The Data Behind 48% Conversion Lifts and the AI-Personalization Era
Video Testimonial Statistics 2026: Why the $787 Billion Fake Review Crisis Makes Authentic Customer Stories Non-Negotiable
The defining marketing story of 2026 is not a new algorithm or another AI tool. It is a trust crisis. Roughly 30% of all online reviews are now estimated to be fake, costing con…
Original Research
testimonialstar.com
· Original study ↗
Methodology
Approximate figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vertical testimonial video on mobile vs horizontal: 90% completion rate lift. Source: testimonialstar.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vertical-mobile-completion-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vertical-mobile-completion-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- completion rate lift for Vertical testimonial video on mobile vs horizontal<br><small>Source: testimonialstar.com (2026) · <a href="https://lighthousedata.io/data/vertical-mobile-completion-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.