B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- click through rate lift from images for Vero email campaigns (2014)
Vero's internal data indicated that emails containing images had a 42% higher click rate compared to emails without images.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vero
Primary
Tier B
http://blog.getvero.com/feed/atom/ ↗
Source Article
1. You believed the biggest myth email marketing ever told the world.
This is that moment.
A few weeks ago, Rand Fishkin published a video called The Greatest Misconception in Content Marketing. Like most of his videos, Rand used plain and simple terms to explain why a lot of content marketing fails. More recently, he followed up on it with an 86-slide deck that furth…
Original Research
Vero
· Original study ↗
Methodology
Vero's own first-party email data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vero email campaigns: 42% click through rate lift from images. Source: Vero (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vero-emails-images-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vero-emails-images-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- click through rate lift from images for Vero email campaigns<br><small>Source: Vero (2014) · <a href="https://lighthousedata.io/data/vero-emails-images-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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