B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- click through rate lift from images for Email marketing (2021)
Images in emails can increase click-through rates by up to 42%.
- Represents an upper bound ('up to 42%')
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dojolab.co
Primary
Tier C
https://www.dojolab.co/blog/2021/4/29/organic-click-through-rate-2021 ↗
Source Article
Organic click through rate 2021 — Dojolab
Organic click through rate 2021
What Is Organic Click-Through-Rate?
Organic click-through-rate (also known as “Organic CTR”), is the percentage of searchers that click on a search engine result. Organic CTR is largely based on ranking position but is also influenced by a result’s title tag, descript…
Original Research
dojolab.co
· Original study ↗
Methodology
Upper bound of image impact on email CTR
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing: 42% click through rate lift from images. Source: dojolab.co (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/images-email-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/images-email-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- click through rate lift from images for Email marketing<br><small>Source: dojolab.co (2021) · <a href="https://lighthousedata.io/data/images-email-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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