B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75,000
75,000 -- campaign clicks for Verano (2023)
Verano's digital ad campaign generated more than 75,000 website clicks.
- Value is stated as 'more than 75,000 clicks'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fyllo
Primary
Tier B
https://www.hellofyllo.com/articles/verano-says-yes-to-brand-advertising ↗
Source Article
Verano says "Yes" to brand advertising
Goals
- Help consumers recognize Verano as a cannabis brand that exists to prove cannabis can and should be better
- Address objections and remediate barriers uncovered in research with quick, hard-hitting digital ads
Approach
- Driving specific audience subsets to the website
- Unique landing pages…
Original Research
Fyllo
· Original study ↗
Methodology
Single-campaign website engagement result from Fyllo case study; clicks were 2X benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Verano: 75,000 campaign clicks. Source: Fyllo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/verano-campaign-clicks-2x-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/verano-campaign-clicks-2x-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75,000</strong> -- campaign clicks for Verano<br><small>Source: Fyllo (2023) · <a href="https://lighthousedata.io/data/verano-campaign-clicks-2x-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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