B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- checkout rate increase for Vanity Planet (2018)
Vanity Planet achieved a 24% increase in checkouts by featuring customer user-generated content on its website and social media.
- Single-company case study
- Attributed specifically to featuring customer user-generated content (UGC) on its site and social channels
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
magnolia-cms.com
Primary
Tier C
https://www.magnolia-cms.com/about/press/story/content-commerce-basics.html ↗
Source Article
Five content basics to drive commerce
Jul 26, 2018 | 10:45 AM
Content fuels commerce and is the backbone of all great digital experiences. While there are few cases where content and commerce flopped,most of the evidence points to positive effects when both are paired to work optimally. Here’s a qui…
Original Research
magnolia-cms.com
· Original study ↗
Methodology
Single-company case study; checkout rate rose from 6.6% to 8.1%, adding $8,900 in sales over 10 days
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vanity Planet: 24% checkout rate increase. Source: magnolia-cms.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vanity-planet-checkout-increase-24
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vanity-planet-checkout-increase-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- checkout rate increase for Vanity Planet<br><small>Source: magnolia-cms.com (2018) · <a href="https://lighthousedata.io/data/vanity-planet-checkout-increase-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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