B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5.3%
5.3% -- checkout rate increase for mobile visitors on centaur landing page (2026)
Implementing a centaur landing page for paid traffic resulted in a 5.3% increase in checkouts among mobile visitors.
- Results are from a specific A/B test of a hybrid category/PDP landing page for paid traffic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Surefoot
Primary
Tier B
https://surefoot.me/blog-posts/unlocking-holiday-sales-boost-ad-traffic-with-pdps-and-product-recomm… ↗
Source Article
Unlocking Holiday Sales: Boost Ad Traffic with PDPs and Product Recommendation Carousels | Surefoot
3 min read · Last updated April 30, 2026
Unlocking Holiday Sales: Boost Ad Traffic with PDPs and Product Recommendation Carousels
When a customer clicks on a Product Listing Ad, they're often still in the exploration phase. They're interested but not yet committed.
Understanding the Shopper's Mindse…
Original Research
Surefoot
· Original study ↗
Methodology
A/B test of centaur landing page for paid traffic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile visitors on centaur landing page: 5.3% checkout rate increase. Source: Surefoot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/centaur-page-mobile-checkouts
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<blockquote cite="https://lighthousedata.io/data/centaur-page-mobile-checkouts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.3%</strong> -- checkout rate increase for mobile visitors on centaur landing page<br><small>Source: Surefoot (2026) · <a href="https://lighthousedata.io/data/centaur-page-mobile-checkouts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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