B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- retention rate difference for mobile apps prioritizing user experience (2023)
Mobile apps that prioritize user experience have an average of 50% higher retention rates.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mobile App User Retention & Engagement report
Primary
Tier C
https://visual.app/blog/not-borings-mobile-experiences ↗
Source Article
Making the Boring, Not Boring
Making the Boring, Not Boring
Written byLuke Tyler
Updated onSeptember 18, 2023
An award winning iOS app studio, Not Boring was founded in 2020 by Andy Allen. He was previously the Co-Founder of FiftyThree and maker of the massively successful drawing app, Paper.
Not Boring creates utility apps with…
Original Research
Mobile App User Retention & Engagement report
· Original study ↗
Methodology
Cited from the Mobile App User Retention & Engagement report; original methodology not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps prioritizing user experience: 50% retention rate difference. Source: Mobile App User Retention & Engagement report (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ux-prioritizing-apps-retention-50-percent
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<blockquote cite="https://lighthousedata.io/data/ux-prioritizing-apps-retention-50-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- retention rate difference for mobile apps prioritizing user experience<br><small>Source: Mobile App User Retention & Engagement report (2023) · <a href="https://lighthousedata.io/data/ux-prioritizing-apps-retention-50-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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