B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- retention rate difference for referral customers vs non-referral customers (2022)
The retention rate for referral customers is 16% higher than for non-referral customers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalfirst.ai
Primary
Tier C
https://www.digitalfirst.ai/blog/growth-hacking?__vbtrk=MjA4MzgwOjA6c29jaWFsbWVkaWE6ZmFjZWJvb2s=&__v… ↗
Source Article
What is Growth Hacking, and How Can You Use It to Grow Your Business In 2022?
After years as Digital First AI, we are happy to announce our rebrand to DFIRST AI. This rebranding reflects our expanded focus on AI-driven creative tools and our commitment to new possibilities for creators everywhere. Try our new platform for free.
What is Growth Hacking, and How Can You Use It t…
Original Research
digitalfirst.ai
· Original study ↗
Methodology
Blog article citing general referral marketing research; original study not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
referral customers vs non-referral customers: 16% retention rate difference. Source: digitalfirst.ai (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referral-customer-retention-16-higher
HTML Embed
<blockquote cite="https://lighthousedata.io/data/referral-customer-retention-16-higher" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- retention rate difference for referral customers vs non-referral customers<br><small>Source: digitalfirst.ai (2022) · <a href="https://lighthousedata.io/data/referral-customer-retention-16-higher" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.