B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- customer retention improvement for Composite enterprise organization using UserTesting (product and service experience enhancements) (2025-08)
A composite enterprise organization using UserTesting achieved a 10% improvement in customer retention due to enhancements to product and service experiences.
- Modeled on a composite organization based on interviews with six global enterprises.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025-08
Entity
Sample Size
6
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Consulting (commissioned by UserTesting)
Primary
Tier A
https://www.usertesting.com/company/newsroom/press-releases/total-economic-impact-study-finds-enterp… ↗
Source Article
Total Economic Impact Study Finds Enterprises Achieved 415% ROI with UserTesting
Press Release
Total Economic Impact Study Finds Enterprises Achieved 415% ROI with UserTesting
Independent study shows $7.6M net present value, <6 months payback, and measurable business impact from investing in customer insights
BELLEVUE, WA. – Oct. 21, 2025 – UserTesting, the leading provider of h…
Original Research
Forrester Consulting (commissioned by UserTesting)
· Original study ↗
Methodology
Customer retention improvement from product and service experience enhancements, per Forrester TEI composite organization
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Composite enterprise organization using UserTesting (product and service experience enhancements): 10% customer retention improvement. Source: Forrester Consulting (commissioned by UserTesting) (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usertesting-retention-improvement-10-percent
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<blockquote cite="https://lighthousedata.io/data/usertesting-retention-improvement-10-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- customer retention improvement for Composite enterprise organization using UserTesting (product and service experience enhancements)<br><small>Source: Forrester Consulting (commissioned by UserTesting) (2025-08) · <a href="https://lighthousedata.io/data/usertesting-retention-improvement-10-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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