B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
54%
54% -- consumer preference for brand video content for digital users (2024)
54% of users want to watch audiovisual content from their favourite brands or companies.
- Secondary citation referring to 'recent studies' without naming the original source or methodology
Lighthouse Research Team
Last verified:
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Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
A quick guide to the best online advertising formats - DDigitals
Nowadays, there are countless online advertising formats. Have a digital advertising campaign is a basic necessity for any marketing team, and a fundamental building block for an effective marketing strategy. strategy for Inboud Marketing.
Although all marketing professionals are very familiar with …
Methodology
Cited as 'recent studies' in a blog guide; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital users: 54% consumer preference for brand video content. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-want-brand-video-content
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<blockquote cite="https://lighthousedata.io/data/users-want-brand-video-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- consumer preference for brand video content for digital users<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/users-want-brand-video-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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