B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
91%
91% -- consumer preference for brand video content for consumers (2024)
91% of consumers want to see more online video content from brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
joffrey.video
Primary
Tier C
https://joffrey.video/benefits-of-video-marketing/ ↗
Source Article
Benefits of Video Marketing | Why Videos Drive Engagement
Benefits of video marketing
Why a Video?
Unleash the Power of Videos to Engage, Inspire, and Grow Your Business
Videos are wanted
The preference for video content is not limited to entertainment - it extends to brands. In fact, 91% of consumers want to see more online video content from brands, acco…
Original Research
joffrey.video
· Original study ↗
Methodology
Cited as 'a recent study'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 91% consumer preference for brand video content. Source: joffrey.video (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-more-brand-video-91pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-more-brand-video-91pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumer preference for brand video content for consumers<br><small>Source: joffrey.video (2024) · <a href="https://lighthousedata.io/data/consumers-want-more-brand-video-91pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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