B Evidence Grade B Use with Hedging Current

52%

52% — percentage of users for users (2026)

Name: Percentage Of Users Statistics
Creator: Lighthouse Research
Published: 2026-02-13

2026 · Unknown · The Influence Agency

Cite this stat Share How we verify

Source: The Influence Agency View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-02 · How we verify data →

Source verified Evidence graded

Value

52%

Unit

Percentage

Data Vintage

2026

Entity

users

Study Type

Unknown

Geography

Global

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (52)

The Influence Agency Primary Tier A

https://theinfluenceagency.com/the-yearbook-2023-articles/influencer-marketing-statistics ↗

Confidence: 65/100 Vintage: 2026

Source Article

Influencer marketing has grown to a $16.4 billion industry as of 2022. But how has consumer sentiment changed towards this form of digital marketing since its inception? Throughout 2022, we reached out to our community, asking them to participate in a survey about influencer marketing. They answered…

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Blogging Wizard https://bloggingwizard.com/twitter-statistics/

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Wpbeginner https://www.wpbeginner.com/research/google-search-statistics-and-data/

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Thesocialshepherd https://thesocialshepherd.com/blog/tiktok-statistics

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Crowdriff https://crowdriff.com/resources/ugc-stats/

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Keywordseverywhere https://keywordseverywhere.com/blog/voice-search-stats/

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Marketingltb https://marketingltb.com/blog/statistics/display-advertising-statistics/

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Sociallyin https://sociallyin.com/influencer-marketing-statistics/

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Thriveagency https://thriveagency.com/news/100-online-review-statistics-for-2023-2024/

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GRIN https://grin.co/blog/influencer-marketing-statistics/

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Inbeat https://inbeat.agency/blog/marketing-automation-statistics

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Collabstr https://collabstr.com/2025-influencer-marketing-report

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Marketing Week https://www.marketingweek.com/career-salary-survey/

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Exploding Topics https://explodingtopics.com/blog/ecommerce-stats

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Blogging Wizard https://bloggingwizard.com/blogging-statistics/

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DemandSage https://www.demandsage.com/website-statistics/

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Hootsuite https://blog.hootsuite.com/linkedin-statistics-business/

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Influencer Marketing Hub https://influencermarketinghub.com/state-of-marketing/

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Sixthcitymarketing https://www.sixthcitymarketing.com/google-statistics/

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Hootsuite https://www.hootsuite.com/research/consumer-report

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Iqfluence https://iqfluence.io/public/blog/influencer-marketing-statistics

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Influencermarketinghub https://influencermarketinghub.com/social-media-marketing-benchmark-report/

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Hubspot https://blog.hubspot.com/marketing/how-video-consumption-is-changing

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Qualtrics https://www.qualtrics.com/blog/customer-experience-stats/

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HubSpot https://www.hubspot.com/marketing-statistics

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Pew Research Center https://www.pewresearch.org/short-reads/2025/12/09/striking-findings-from-2025/

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20 Minutos Tecnologia https://www.20minutos.es/tecnologia/actualidad/mas-mitad-los-europeos-admite-mir…

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Thunderbit https://thunderbit.com/nl/blog/chatgpt-stats-usage-growth-trends

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eMarketer https://mediagrouponlineinc.com/2017/05/01/emarketer-forecast-us-consumers-slow-…

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USIM (United States Internet Marketing) https://theusim.com/news/sem-paid-social-ad-plaform-q2-2025

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Setka.ru (citing Rambler and Afisha) https://setka.ru/posts/019a0a5d-4e5c-7e60-9360-feb8c3e3af14

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Setka.ru https://setka.ru/posts/019198f8-b1e0-4949-ba0e-d77885c8a197

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Original Research

eMarketer · Original study ↗

Segmentation

RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Suggested hedging: Multiple industry sources report that [claim] Industry data from the source indicates that [claim] According to research from the source, [claim] Based on the source's analysis of n=available data respondents, [claim]

Plain Text

users: 52% percentage of users. Source: The Influence Agency (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/users-preferring-social-search-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/users-preferring-social-search-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> — percentage of users for users<br><small>Source: The Influence Agency (2026) · <a href="https://lighthousedata.io/data/users-preferring-social-search-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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