B
Evidence Grade B
Trusted with Context
Aging
2.9%
2.9% — percentage of users for Instagram users aged 65+ (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.9%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
1
Methodology
50
Freshness
60
Sources (2)
sproutsocial.com
Primary
Tier B
https://sproutsocial.com/insights/instagram-stats/ ↗
Also cited by
2026-02-16
Original Research
Sprout Social
· Original study ↗
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Suggested hedging: Industry data from the source indicates that [claim]
According to research from the source, [claim]
the source research suggests [claim], though independent confirmation is limited
Based on the source's analysis of n=available data respondents, [claim]
Plain Text
Instagram users aged 65+: 2.9% percentage of users. Source: sproutsocial.com (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/instagram-users-age-65-plus-percentage-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-users-age-65-plus-percentage-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.9%</strong> — percentage of users for Instagram users aged 65+<br><small>Source: sproutsocial.com (2024) · <a href="https://lighthousedata.io/data/instagram-users-age-65-plus-percentage-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.