B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
12.5%
12.5% -- onboarding completion rate for Marketing tools (SaaS) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Userpilot
Primary
Tier B
https://pikeandvine.com/onboarding-systems-that-drive-activation/ ↗
Source Article
Onboarding Systems That Drive Activation
Only 37.5% of SaaS users ever reach activation.
That’s from Userpilot’s analysis of 62 SaaS companies. Two-thirds of your signups never experience what you’re selling.
Most founders set up a welcome email and a product tour, then move on. Meanwhile, users sign up, click through the tour, poke around…
Original Research
Userpilot
· Original study ↗
Methodology
Userpilot industry benchmark: marketing tools onboarding/setup completion rate of 12.5%, attributed to overwhelming feature sets.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing tools (SaaS): 12.5% onboarding completion rate. Source: Userpilot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/userpilot-marketing-tools-onboarding-completion
HTML Embed
<blockquote cite="https://lighthousedata.io/data/userpilot-marketing-tools-onboarding-completion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.5%</strong> -- onboarding completion rate for Marketing tools (SaaS)<br><small>Source: Userpilot (2025) · <a href="https://lighthousedata.io/data/userpilot-marketing-tools-onboarding-completion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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