B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- conversion rate increase for ecommerce product pages (2021)
Petit Bateau observed a 12% increase in conversion rate on product pages featuring video testimonials.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2021
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
EcommerceMag.fr
Primary
Tier B
https://www.ecommercemag.fr/Thematique/marketing-1221/Breves/L-importance-marketing-du-User-Generate… ↗
Source Article
L'importance marketing du User Generated Content - EcommerceMag.fr
La remise en question des third party data
Aujourd’hui, les consommateurs sont en attente d’authenticité et de transparence. Le discours de marque ne suffit plus. A l’heure où la third party data est remise en question, les User Generated Contents permettent aux marques de dégager des insights et d’…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-16
Original Research
EcommerceMag.fr
· Original study ↗
Methodology
Increase observed by Petit Bateau after implementing user-generated video testimonials on product pages.
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelcontent
Cite this stat
Plain Text
ecommerce product pages: 12% conversion rate increase. Source: EcommerceMag.fr (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/user-generated-content-conversion-rate-increase
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<blockquote cite="https://lighthousedata.io/data/user-generated-content-conversion-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- conversion rate increase for ecommerce product pages<br><small>Source: EcommerceMag.fr (2021) · <a href="https://lighthousedata.io/data/user-generated-content-conversion-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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