B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- user generated content adoption for Marketing Professionals (2025)
87% of marketing professionals now include user-generated content (UGC) in their content strategies.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Valor.Globo
Primary
Tier B
https://www.valor.globo.com/empresas/negocios/mercado-de-consumo/usuario-gerado-de-conteudo-ugc-2025… ↗
Source Article
Tendências de 2025 que aconteceram no Marketing de influência!
Tendências de 2025 que realmente aconteceram no Marketing de Influência!
IA, UGC, IGC, hiper profissionalização, social commerce e comunidades, tudo o que virou pilar do ano de 2025 na Creator Economy
No ano passado, trouxemos um material rico com as tendências que acreditávamos que moldariam o merc…
Also cited by
ppc.land
https://ppc.land/
2026-08-14
Original Research
Valor.Globo
· Original study ↗
Methodology
Pesquisas recentes, Valor.Globo
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Marketing Professionals: 87% user generated content adoption. Source: Valor.Globo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/user-generated-content-2025
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<blockquote cite="https://lighthousedata.io/data/user-generated-content-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- user generated content adoption for Marketing Professionals<br><small>Source: Valor.Globo (2025) · <a href="https://lighthousedata.io/data/user-generated-content-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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