B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3,139,000
3,139,000 -- audience reach for USA TODAY Shop Today section (2011)
Shop Today provides an opportunity to reach 3,139,000 adults who spent more than $1.66 billion on merchandise in the past year.
- Includes USA TODAY print or online readers who have shopped through catalog, phone, internet or mail in the last 12 months
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3,139,000
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GfK MRI
Primary
Tier A
http://www.russelljohns.com/classifieds/usatoday/shoptoday.php ↗
Source Article
USA Today
Original Research
GfK MRI
· Original study ↗
Methodology
GfK MRI Spring 2011; USA TODAY print or online readers who shopped via catalog, phone, internet or mail in last 12 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
USA TODAY Shop Today section: 3,139,000 audience reach. Source: GfK MRI (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usatoday-readers-audience-reach
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<blockquote cite="https://lighthousedata.io/data/usatoday-readers-audience-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,139,000</strong> -- audience reach for USA TODAY Shop Today section<br><small>Source: GfK MRI (2011) · <a href="https://lighthousedata.io/data/usatoday-readers-audience-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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