B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
24%
24% -- audience reach for Bluey YouTube channel (U.S.) (2024)
Content from the official Bluey YouTube channel was watched by 24% of U.S. accounts in households with children aged 0-5 between December 1, 2023, and November 30, 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Digital i
Primary
Tier A
https://digital-i.com/news-articles/press-release-bluey-is-top-dog-on-youtube-streaming-in-the-u-s ↗
Source Article
Press Release: Bluey is Top Dog on YouTube & Streaming in the U.S.
BRISTOL, UK, 12 February, 2025: Australian animated children’s hit Bluey was the most widely watched pre-school title on YouTube in the U.S. last year, according to new Digital i research.
Our data shows that content from the official Bluey YouTube channel was watched by 24% of U.S. accounts in hous…
Original Research
Digital i
· Original study ↗
Methodology
Digital i opt-in panel streaming measurement
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelvideo
Cite this stat
Plain Text
Bluey YouTube channel (U.S.): 24% audience reach. Source: Digital i (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bluey-youtube-reach-us-preschool-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bluey-youtube-reach-us-preschool-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- audience reach for Bluey YouTube channel (U.S.)<br><small>Source: Digital i (2024) · <a href="https://lighthousedata.io/data/bluey-youtube-reach-us-preschool-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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