B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- social media roi for US small businesses (2013)
39% of small businesses see a return on investment from their social media campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2013
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Manta
Primary
Tier C
https://www.mediapost.com/publications/article/206339/pricing-engine-tools-one-brand-ad-serves-numer… ↗
Source Article
Pricing Engine Tools: One Brand Ad Serves Numerous Social Sites
- by Laurie Sullivan , August 8, 2013
With an onslaught of possibilities to display ads online, marketers find nirvana in building the ad once and serving it on multiple search engines and publisher sites without having to physically tweak the size or copy. A tool from Pricing Engine takes that conc…
Also cited by
marketingdive.com
https://www.marketingdive.com/
2026-08-15
Original Research
Manta
· Original study ↗
Methodology
Manta data
Methodology documented
Segmentation
Industrymedia_entertainment
Company SizeSMB
RegionUS
Channelsocial
Cite this stat
Plain Text
US small businesses: 39% social media roi. Source: Manta (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us_small_business_social_media_roi_2013
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<blockquote cite="https://lighthousedata.io/data/us_small_business_social_media_roi_2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- social media roi for US small businesses<br><small>Source: Manta (2013) · <a href="https://lighthousedata.io/data/us_small_business_social_media_roi_2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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