B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- social media roi for B2B professionals (2022)
66% of B2B professionals saw desirable ROI with social media marketing in 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Safefrog Marketing Group
Primary
Tier B
https://www.safefrog.com/resources/b2b-marketing-mix-report/ ↗
Source Article
13 B2B Marketing Trends for 2026 – Connect with Your Clients Where They Are
The B2B world is incredibly exciting, with new B2B marketing trends constantly emerging as technologies advance and client preferences change. Learning about the growing trends in the industry gives you an edge in formulating the most cost-effective strategy to boost sales and enhance brand recognit…
Original Research
Safefrog Marketing Group
· Original study ↗
Methodology
According to Safefrog research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B professionals: 66% social media roi. Source: Safefrog Marketing Group (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-roi-2022
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<blockquote cite="https://lighthousedata.io/data/social-media-roi-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- social media roi for B2B professionals<br><small>Source: Safefrog Marketing Group (2022) · <a href="https://lighthousedata.io/data/social-media-roi-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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