B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- purchase conversion rate for US consumers (2023)
55% of US consumers have purchased a product as the result of an email received in the past year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Marigold and Econsultancy
Primary
Tier B
https://www.magazinemanager.com/blog/email-marketing-is-the-most-cost-effective-channel/ ↗
Source Article
Email Marketing Is The Most Cost-Effective Channel
More than half of American consumers (55%) have purchased a product as the result of an email they had received in the past year, according to the U.S. Consumer Trends Index 2023 study from Marigold and Econsultancy.
That’s 8% higher than the rest of the world’s consumers, and much higher than the 2…
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Original Research
Marigold and Econsultancy
· Original study ↗
Methodology
U.S. Consumer Trends Index 2023 study from Marigold and Econsultancy
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 23% | |
| 2023 (current) | 55% | +139.1% |
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
US consumers: 55% purchase conversion rate. Source: Marigold and Econsultancy (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us_consumer_email_purchase_rate
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<blockquote cite="https://lighthousedata.io/data/us_consumer_email_purchase_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- purchase conversion rate for US consumers<br><small>Source: Marigold and Econsultancy (2023) · <a href="https://lighthousedata.io/data/us_consumer_email_purchase_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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