B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
5.22%
5.22% -- purchase conversion rate for podcast advertising campaigns (Q1 2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.22%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Magellan AI
Primary
Tier A
https://magellan.ai/reports/q1-2026-podcast-measurement-benchmark-report ↗
Source Article
Podcast ads convert at 5.22% - what Magellan AI's Q1 data actually shows
Magellan AI today released its first-ever Podcast Measurement Benchmark Report, drawing on campaigns measured between January 1 and March 31, 2026, and establishing a new set of publicly available reference points for how podcast advertising actually converts across industries, ad formats, and show …
Original Research
Magellan AI
· Original study ↗
Methodology
Calculated as purchases divided by total website visitors.
Methodology documented
Segmentation
IndustryMedia
Channelevents
Cite this stat
Plain Text
podcast advertising campaigns: 5.22% purchase conversion rate. Source: Magellan AI (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-purchase-conversion-rate-q1-2026
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<blockquote cite="https://lighthousedata.io/data/podcast-purchase-conversion-rate-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.22%</strong> -- purchase conversion rate for podcast advertising campaigns<br><small>Source: Magellan AI (Q1 2026) · <a href="https://lighthousedata.io/data/podcast-purchase-conversion-rate-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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