B
Evidence Grade B
Verified
not independently verified
Safe to Cite
Current
28%
28% -- consumer trust rate for AI assistants (U.S.) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier A
https://www.searchenginejournal.com/gen-z-now-treats-claude-and-openai-like-consumer-brands-but-trus… ↗
Source Article
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans.
The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on Search Engine Journal.
Original Research
YouGov
· Original study ↗
Methodology
YouGov 19-market survey on search behavior; 42 points behind traditional search engines
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI assistants (U.S.): 28% consumer trust rate. Source: YouGov (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-trust-ai-assistants-28pct
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<blockquote cite="https://lighthousedata.io/data/us-trust-ai-assistants-28pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- consumer trust rate for AI assistants (U.S.)<br><small>Source: YouGov (2026) · <a href="https://lighthousedata.io/data/us-trust-ai-assistants-28pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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