B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- ai usage rate for U.S. travellers (2025)
58% of U.S. travellers used AI for trip research and planning in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Phocuswright
Primary
Tier C
https://www.zentrumhub.com/blog/b2b-travel-software-vs-b2c/ ↗
Source Article
B2B vs B2C Travel Software: Key Differences & Which to Choose
Table of Contents
Same industry, completely different architecture, different revenue models and different users — here is every distinction your travel business needs to understand before choosing the wrong platform
TL;DR — Key Takeaways
- ✓ B2B travel software serves agents, wholesalers and corpor…
Original Research
Phocuswright
· Original study ↗
Methodology
Cited from Phocuswright
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. travellers: 58% ai usage rate. Source: Phocuswright (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-travellers-ai-trip-planning-2025
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<blockquote cite="https://lighthousedata.io/data/us-travellers-ai-trip-planning-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- ai usage rate for U.S. travellers<br><small>Source: Phocuswright (2025) · <a href="https://lighthousedata.io/data/us-travellers-ai-trip-planning-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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