B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- social media adoption rate for US population (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Pilgrim
Primary
Tier C
http://www.newcommbiz.com/what-comes-next-part-1-are-you-ready/ ↗
Source Article
What comes next? Part 1: Are you ready?
Original Research
Marketing Pilgrim
· Original study ↗
Methodology
Cited from marketingpilgrim.com report 'Over 80% of Americans Use Social Media Monthly'; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population: 80% social media adoption rate. Source: Marketing Pilgrim (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-social-media-adoption-80pct
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<blockquote cite="https://lighthousedata.io/data/us-social-media-adoption-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- social media adoption rate for US population<br><small>Source: Marketing Pilgrim (2026) · <a href="https://lighthousedata.io/data/us-social-media-adoption-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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