B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80,100,000
80,100,000 -- social commerce buyers for US social commerce (2020)
The number of social commerce buyers in the US reached 80.1 million in 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80,100,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.disrupt.co.kr/en/blog-post/2022-social-media-marketing-trends ↗
Source Article
2022 Social Media Marketing Trends
2022 Social Media Marketing Trend Keywords
We are Disrupt, a global marketing agency.
Did you know that the number of global social media users recently surpassed 3 billion, and the average daily usage time has reached a staggering 145 minutes?
Furthermore, social media is a vital platform for brand…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer report, 25.2% YoY increase
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 80,100,000 | |
| 2021 | 90,400,000 | +12.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US social commerce: 80,100,000 social commerce buyers. Source: eMarketer (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-social-commerce-buyers-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-social-commerce-buyers-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80,100,000</strong> -- social commerce buyers for US social commerce<br><small>Source: eMarketer (2020) · <a href="https://lighthousedata.io/data/us-social-commerce-buyers-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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