B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65,700,000
65,700,000 -- social commerce buyers for Facebook (2023)
An estimated 65.7 million users were projected to make purchases via Facebook in 2023.
- Projected figure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65,700,000
Unit
Count
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://vimmi.net/blog/power-of-social-commerce-for-all-generations/ ↗
Source Article
Social Commerce: From Gen Z to Older Generations
Social commerce has become a crucial part of the shopping experience for all age groups. From the tech-savvy Gen Z to the more hesitant older generations, social shopping has taken root across demographics, reshaping the way consumers interact with brands and make purchases online.
Here we’ll explor…
Original Research
Statista
· Original study ↗
Methodology
Projection cited from Statista
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook: 65,700,000 social commerce buyers. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-social-commerce-buyers-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-social-commerce-buyers-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65,700,000</strong> -- social commerce buyers for Facebook<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/facebook-social-commerce-buyers-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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