B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- smartphone adoption rate for Americans (2013)
More than 55% of Americans use a smartphone according to comScore research.
- more than 55%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier B
http://thecorporateagent.com/blog/holiday-cheer-5-marketing-secrets-from-big-retailers-you-can-use-t… ↗
Source Article
Holiday Cheer: 5 Marketing Secrets from Big Retailers You Can Use to Boost Your Sales this December
Original Research
comScore
· Original study ↗
Methodology
Cited from comScore research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011 | 51% | |
| 2013 (current) | 55% | +7.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans: 55% smartphone adoption rate. Source: comScore (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-smartphone-penetration
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-smartphone-penetration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- smartphone adoption rate for Americans<br><small>Source: comScore (2013) · <a href="https://lighthousedata.io/data/us-smartphone-penetration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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