B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- smartphone adoption rate for Americans (2011)
According to Nielsen, at least 51% of all Americans will carry a smartphone by the end of 2011.
- Forecast/projection by Nielsen
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
startawildfire.com
Primary
Tier C
http://www.startawildfire.com/free-resources/articles-and-hot-tips/turn-your-print-media-into-a-mult… ↗
Source Article
Turn Your Print Media into a Multi-Media Experience with QR Codes
Original Research
startawildfire.com
· Original study ↗
Methodology
Nielsen forecast cited in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011 (current) | 51% | |
| 2013 | 55% | +7.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans: 51% smartphone adoption rate. Source: startawildfire.com (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-smartphone-adoption-2011
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<blockquote cite="https://lighthousedata.io/data/us-smartphone-adoption-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- smartphone adoption rate for Americans<br><small>Source: startawildfire.com (2011) · <a href="https://lighthousedata.io/data/us-smartphone-adoption-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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