B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- email marketing revenue share for US retailers (2025)
Retailers in the United States receive 24 percent of their revenue share using email marketing.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
V12 Data
Primary
Tier C
https://forwardinfluence.com/why-your-influencer-marketing-campaign-isnt-driving-product-sales/ ↗
Source Article
Why Your Influencer Marketing Campaign Isn’t Driving Product Sales - Forward Influence
Why Your Influencer Marketing Campaign Isn’t Driving Product Sales
Have you struggled to show the correlation between product sales and Influencer Marketing?
Influencer Marketing is a great public relations tool. It can send key message points to your target audience and allows you to engage with th…
Original Research
V12 Data
· Original study ↗
Methodology
Cited from v12data retail marketing statistics
Methodology documented
Segmentation
Industrymarketing
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Plain Text
US retailers: 24% email marketing revenue share. Source: V12 Data (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-retail-email-revenue-share-24-percent
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<blockquote cite="https://lighthousedata.io/data/us-retail-email-revenue-share-24-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- email marketing revenue share for US retailers<br><small>Source: V12 Data (2025) · <a href="https://lighthousedata.io/data/us-retail-email-revenue-share-24-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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