B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- email marketing revenue share for Automated email campaigns (2016)
Automated email campaigns account for 21% of email marketing revenue.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA
Primary
Tier B
http://benchmark.metricmarketing.ca/resource-chapter/metrics-guide-everything-need-know-email-market… ↗
Source Article
Everything You Need to Know About Email Marketing for eCommerce - Chapter 3 - Bench/Mark: A Metric Marketing Resource
CHAPTER 3
Crafting emails that Convert
What kind of emails should I send to my customers/segments?
When a person signs up to receive emails, they want something in return. There has to be something in it for them, so figure out what your customer wants to hear from you.
Promotions
Everyone loves to …
Original Research
DMA
· Original study ↗
Methodology
Cited from DMA
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Automated email campaigns: 21% email marketing revenue share. Source: DMA (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-emails-21-percent-revenue
HTML Embed
<blockquote cite="https://lighthousedata.io/data/automated-emails-21-percent-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- email marketing revenue share for Automated email campaigns<br><small>Source: DMA (2016) · <a href="https://lighthousedata.io/data/automated-emails-21-percent-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.