B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.8%
2.8% -- paid search ad click rate for US searchers clicking on paid search advertisements (2026)
People clicked on a paid advertisement 2.8% of the time across all US searches.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arrocomm.com
Primary
Tier C
https://arrocomm.com/blog/what-can-search-engine-optimization-seo-do-for-etf-issuers/?ltagid=82 ↗
Source Article
BOW + ARRO™
Original Research
arrocomm.com
· Original study ↗
Methodology
Figure presented without attribution to a named study or specific time period; data_vintage defaulted to article collection year (2026). Context: share of all US searches in which users clicked a paid advertisement rather than an organic result.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US searchers clicking on paid search advertisements: 2.8% paid search ad click rate. Source: arrocomm.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-paid-search-ad-click-rate-2-8-pct
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<blockquote cite="https://lighthousedata.io/data/us-paid-search-ad-click-rate-2-8-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- paid search ad click rate for US searchers clicking on paid search advertisements<br><small>Source: arrocomm.com (2026) · <a href="https://lighthousedata.io/data/us-paid-search-ad-click-rate-2-8-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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