B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- paid search ad click rate for Users searching for a product or service (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://asheragency.com/digital-tactics-for-banks-and-credit-unions/ ↗
Source Article
Digital Tactics for Banks/Credit Unions
Original Research
Google
· Original study ↗
Methodology
Share of users searching for a product or service who click a paid search ad; presented in Asher Agency article citing Google data; no specific study date given.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Users searching for a product or service: 65% paid search ad click rate. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-ad-click-rate-product-service-searches
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-search-ad-click-rate-product-service-searches" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- paid search ad click rate for Users searching for a product or service<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/paid-search-ad-click-rate-product-service-searches" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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