B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
6.7%
6.7% -- online holiday spending growth rate for US e-commerce sector (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes Business
Primary
Tier B
https://www.forbes.com/sites/joanverdon/2026/09/28/online-holiday-spending-forecast-to-hit-record-27… ↗
Source Article
Online Holiday Spending Forecast To Hit Record $275 Billion, Up 6.7%
AI-driven traffic, plus deal-seeking consumers are expected to add up to a strong holiday season for online sales this year.
Original Research
Forbes Business
· Original study ↗
Methodology
Year-over-year growth forecast for online holiday spending
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce sector: 6.7% online holiday spending growth rate. Source: Forbes Business (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-online-holiday-spending-growth-2026
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<blockquote cite="https://lighthousedata.io/data/us-online-holiday-spending-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.7%</strong> -- online holiday spending growth rate for US e-commerce sector<br><small>Source: Forbes Business (2026) · <a href="https://lighthousedata.io/data/us-online-holiday-spending-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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