B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- online holiday spending growth rate for US retail e-commerce (2012)
Online holiday spending for the first 32 days of the 2012 season grew 14% compared to the corresponding period in 2011.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier A
http://www.retailonlineintegration.com/aggregatedcontent/us-online-holiday-spending-surpasses-21-bil… ↗
Source Article
U.S. Online Holiday Spending Up 14% for First 32 Days of the Season
Original Research
comScore
· Original study ↗
Methodology
comScore year-over-year comparison for first 32 days of holiday season
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail e-commerce: 14% online holiday spending growth rate. Source: comScore (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-online-holiday-spending-growth-14pct-2012
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<blockquote cite="https://lighthousedata.io/data/us-online-holiday-spending-growth-14pct-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- online holiday spending growth rate for US retail e-commerce<br><small>Source: comScore (2012) · <a href="https://lighthousedata.io/data/us-online-holiday-spending-growth-14pct-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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