B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
154,000,000
154,000,000 -- online shoppers for US online consumers (2009)
154 million people in the US bought something online in 2009.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
154,000,000
Unit
Count
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Forrester Research
Primary
Tier B
http://www.azzurrodigitale.com/search-engine-marketing/ ↗
Source Article
Search Engine Marketing
Fact: Just having a website isn’t going to bring you business!
Question: How do I bring business to my website?
Answer: Visitors or, in internet speak, you need traffic!
Question: How do I get traffic?
Answer: Digital marketing or, in internet speak, Search Engine Marketing.
Fact: With online advert…
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester Research estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online consumers: 154,000,000 online shoppers. Source: Forrester Research (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-online-buyers-2009
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<blockquote cite="https://lighthousedata.io/data/us-online-buyers-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>154,000,000</strong> -- online shoppers for US online consumers<br><small>Source: Forrester Research (2009) · <a href="https://lighthousedata.io/data/us-online-buyers-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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