B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
145,000,000
145,000,000 -- online shoppers for China (2011)
China had approximately 145 million online shoppers at the time of the 2011 report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
145,000,000
Unit
Count
Data Vintage
2011
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Boston Consulting Group
Primary
Tier A
https://beta.luxurysociety.com/en/articles/2011/11/the-worlds-next-e-commerce-superpower ↗
Source Article
The World’s Next E
Original Research
Boston Consulting Group
· Original study ↗
Methodology
BCG report
Methodology documented
Segmentation
Industryecommerce
RegionAPAC
Cite this stat
Plain Text
China: 145,000,000 online shoppers. Source: Boston Consulting Group (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-online-shoppers-count-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/china-online-shoppers-count-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>145,000,000</strong> -- online shoppers for China<br><small>Source: Boston Consulting Group (2011) · <a href="https://lighthousedata.io/data/china-online-shoppers-count-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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