B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
27.4%
27.4% -- mobile share of email opens for US email opens on smartphones and tablets (H1 2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27.4%
Unit
Percentage
Data Vintage
H1 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Knotice
Primary
Tier B
http://www.medianewsline.com/digital-advertising-clickthrough-rates-reach-two-year-low/ ↗
Source Article
Digital Advertising : Clickthrough rates reach two
Original Research
Knotice
· Original study ↗
Methodology
Knotice data; prior period H2 2011 value was 27.4%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US email opens on smartphones and tablets: 27.4% mobile share of email opens. Source: Knotice (H1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-mobile-email-opens-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-mobile-email-opens-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.4%</strong> -- mobile share of email opens for US email opens on smartphones and tablets<br><small>Source: Knotice (H1 2012) · <a href="https://lighthousedata.io/data/us-mobile-email-opens-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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