B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$171,000,000,000
$171,000,000,000 -- local advertising revenue for US local advertising market (2025)
BIA Advisory Services estimated in March 2025 that U.S. local advertising revenue would reach $171 billion in 2025, excluding political spending.
- Excludes political spending
- Estimate from March 2025 forecast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$171,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
BIA Advisory Services
Primary
Tier A
https://www.bia.com/news-room/ ↗
Source Article
News Room
Original Research
BIA Advisory Services
· Original study ↗
Methodology
BIA March 2025 forecast estimate, excluding political spending
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | $146,300,000,000 | |
| 2025 (current) | $171,000,000,000 | +16.9% |
| 2025 (current) | $169,000,000,000 | -1.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US local advertising market: $171,000,000,000 local advertising revenue. Source: BIA Advisory Services (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-local-ad-revenue-2025-171b-ex-political
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<blockquote cite="https://lighthousedata.io/data/us-local-ad-revenue-2025-171b-ex-political" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$171,000,000,000</strong> -- local advertising revenue for US local advertising market<br><small>Source: BIA Advisory Services (2025) · <a href="https://lighthousedata.io/data/us-local-ad-revenue-2025-171b-ex-political" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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