B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$146,300,000,000
$146,300,000,000 -- local advertising revenue for US local advertising market (2016)
Total U.S. local advertising revenues were projected to reach $146.3 billion in 2016.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$146,300,000,000
Unit
Currency Usd
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA/Kelsey
Primary
Tier A
https://www.bia.com/press-releases/biakelsey-report-evaluates-cbs-radio-approaches-ipo/ ↗
Source Article
BIA/Kelsey Report Evaluates CBS Radio as It Approaches IPO
Original Research
BIA/Kelsey
· Original study ↗
Methodology
BIA/Kelsey proprietary broadcasting research and market valuation data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 (current) | $146,300,000,000 | |
| 2025 | $171,000,000,000 | +16.9% |
| 2025 | $169,000,000,000 | -1.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US local advertising market: $146,300,000,000 local advertising revenue. Source: BIA/Kelsey (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-local-ad-revenue-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-local-ad-revenue-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$146,300,000,000</strong> -- local advertising revenue for US local advertising market<br><small>Source: BIA/Kelsey (2016) · <a href="https://lighthousedata.io/data/us-local-ad-revenue-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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