B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$64,000,000,000

$64,000,000,000 -- local advertising revenue for 26 CBS Radio markets (US) (2016)

Name: Local Advertising Revenue Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2016 · BIA/Kelsey

Local advertising revenue generated in the 26 markets in which CBS Radio competes was projected to reach $64 billion in 2016.

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Attribution: BIA/Kelsey View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

$64,000,000,000

Unit

Currency Usd

Data Vintage

2016

Entity

26 CBS Radio markets (US)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BIA/Kelsey Primary Tier A

https://www.bia.com/press-releases/biakelsey-report-evaluates-cbs-radio-approaches-ipo/ ↗

Confidence: 56/100 Vintage: 2016 Channel: Common Crawl

Source Article

BIA/Kelsey Report Evaluates CBS Radio as It Approaches IPO

Original Research

BIA/Kelsey · Original study ↗

Methodology

BIA/Kelsey market-level local advertising estimates

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

26 CBS Radio markets (US): $64,000,000,000 local advertising revenue. Source: BIA/Kelsey (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-ad-revenue-26-cbs-markets-2016

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<blockquote cite="https://lighthousedata.io/data/local-ad-revenue-26-cbs-markets-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$64,000,000,000</strong> -- local advertising revenue for 26 CBS Radio markets (US)<br><small>Source: BIA/Kelsey (2016) · <a href="https://lighthousedata.io/data/local-ad-revenue-26-cbs-markets-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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