B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- ctv device adoption rate for US households (2022)
92% of US households use CTV devices.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitaladbook.kodaa.or.kr
Primary
Tier B
https://digitaladbook.kodaa.or.kr/web/lay1/bbs/S1T30C34/I/18/list.do?article_seq=390&tag=Y ↗
Source Article
디지털 광고 온라인 교재 | 한국디지털광고협회
지난 몇 년 동안 광고주와 유능한 마케팅 담당자는 빅 데이터의 가치를 깨달았다. mar tech가 더 많은 고객 데이터로 광고 기술을 강화함에 따라 광고 기술은 그 대가로 데이터를 보다 효율적으로 활용하게 도와주었다. 앞으로는 광고 기술과 마테크 도구가 계속해서 진화, 병합될 것이다. 이러한 추세는 디지털 마케팅과 브랜드 마케팅에 매우 유망한데, 이러한 협력을 통해 초개인화된 캠페인을 만들 수 있기 때문이다.
DTC(Direct-to-Consumer) 광고가 전자상거래 시장을 장악하고 있으며, 이는 디지털 세계에 더 많은 기회를 제…
Original Research
digitaladbook.kodaa.or.kr
· Original study ↗
Methodology
Record-high CTV device adoption figure; the same 92% US-household figure is explicitly tied to 2022 in a later passage of the same chapter.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 92% | |
| 2024 | 80% | -13.0% |
| 2025 | 80% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US households: 92% ctv device adoption rate. Source: digitaladbook.kodaa.or.kr (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-households-ctv-device-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-households-ctv-device-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- ctv device adoption rate for US households<br><small>Source: digitaladbook.kodaa.or.kr (2022) · <a href="https://lighthousedata.io/data/us-households-ctv-device-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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