B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- ctv device adoption rate for US households (2025)
More than 80% of US households use CTV devices.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
silverpush.co
Primary
Tier C
https://www.silverpush.co/blogs/ ↗
Source Article
Blogs | Learn What's New in Video Advertising - Silverpush
Silverpush Partner Spotlight: Arm Candy
Silverpush is excited to highlight Arm Candy for our Partner Spotlight this week. We caught up with Dana Ventre (Director, Ad Operations), Zach Thompson (Sr. Director, Ad Operations), and Kelsi Jiang (Director, Product) to learn more about the agency and...
Cr…
Original Research
silverpush.co
· Original study ↗
Methodology
Adoption estimate cited in Silverpush blog post on CTV advertising; original source not named in snippet.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 92% | |
| 2024 | 80% | -13.0% |
| 2025 (current) | 80% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US households: 80% ctv device adoption rate. Source: silverpush.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-households-ctv-adoption-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-households-ctv-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- ctv device adoption rate for US households<br><small>Source: silverpush.co (2025) · <a href="https://lighthousedata.io/data/us-households-ctv-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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