B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- ctv device adoption rate for US households (2024)
More than 80% of US households use Connected TV (CTV) devices.
- Original source not cited by Silverpush blog snippet
- Stated as 'more than 80%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
silverpush.co
Primary
Tier C
https://www.silverpush.co/blogs/gen-z-trends-marketers-should-know-in-2024/ ↗
Source Article
Capturing Gen Z Attention: Top Trends Marketers Need to Know in 2024 - Silverpush
Capturing Gen Z Attention: Top Trends Marketers Need to Know in 2024 | 22 Feb, 2024
Step aside, millennials; a fresh generation is in town – Gen Z(Generation Z) has taken the spotlight. Born between 1997 and 2012, these digital natives are rewriting the rules of everything, from fashion to politics,…
Original Research
silverpush.co
· Original study ↗
Methodology
Reported as 'more than 80%' of US households using CTV devices; lower bound (80%) used. Original source not named.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 92% | |
| 2024 (current) | 80% | -13.0% |
| 2025 | 80% | 0% |
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
ChannelCTV
Cite this stat
Plain Text
US households: 80% ctv device adoption rate. Source: silverpush.co (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-household-ctv-adoption-80pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-household-ctv-adoption-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- ctv device adoption rate for US households<br><small>Source: silverpush.co (2024) · <a href="https://lighthousedata.io/data/us-household-ctv-adoption-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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