B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3
$3 -- cpm for US accommodation and hotels - Display (2025)
Display advertising CPM for U.S. accommodation and hotels averaged near 3.4 dollars over the last five quarters.
- CPMs are described as 'near 3.4 dollars'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdClarity
Primary
Tier A
https://stg-adclaritystaging-adclaritystg.kinsta.cloud/blog/how-u-s-hotel-brands-can-win-the-q4-2025… ↗
Source Article
How U.S. Hotel Brands Can Win the Q4 2025 Holiday Rush - AdClarity
Holiday travel demand is building, and digital budgets in U.S. accommodation and hotels are already shifting to capture it. AdClarity’s latest analysis shows that Q4 2025 digital ad spend in the category is projected to reach around 400 million dollars, up roughly 22 percent from Q4 2024.
That growt…
Original Research
AdClarity
· Original study ↗
Methodology
AdClarity spend data, last five quarters
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US accommodation and hotels - Display: $3 cpm. Source: AdClarity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-hotel-display-cpm-3-4
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<blockquote cite="https://lighthousedata.io/data/us-hotel-display-cpm-3-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cpm for US accommodation and hotels - Display<br><small>Source: AdClarity (2025) · <a href="https://lighthousedata.io/data/us-hotel-display-cpm-3-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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