B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- advertising spend growth rate for US colleges and universities (2013-2016)
Advertising spend by colleges and universities in the U.S. grew by 22% from 2013 to 2016.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2013-2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lipman Hearne
Primary
Tier B
https://highereducationmarketinginstitute.com/blog/seo-for-higher-education/ ↗
Source Article
SEO for Higher Education: What You Need to Know • Higher Education Marketing Institute
In the digital age, the ability to attract prospective students through search engines is a crucial part of any higher education institution’s marketing strategy.
This is where SEO for higher education comes into play. This guide will explore the importance of organic search traffic, its role in hig…
Original Research
Lipman Hearne
· Original study ↗
Methodology
Growth in higher education advertising spend per Lipman Hearne study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US colleges and universities: 22% advertising spend growth rate. Source: Lipman Hearne (2013-2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-higher-ed-ad-spend-growth-2013-2016
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<blockquote cite="https://lighthousedata.io/data/us-higher-ed-ad-spend-growth-2013-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- advertising spend growth rate for US colleges and universities<br><small>Source: Lipman Hearne (2013-2016) · <a href="https://lighthousedata.io/data/us-higher-ed-ad-spend-growth-2013-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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