B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- advertising spend growth rate for Brown-Forman (Q1 FY2022)
Brown-Forman's advertising investment increased by 46% (+44% underlying) in Q1 FY2022 compared to the same prior-year period.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
Q1 FY2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brown-Forman Corporation
Primary
Tier A
https://digitalmedianet.com/brown-forman-delivers-strong-first-quarter-2022-results/ ↗
Source Article
Brown-Forman Delivers Strong First Quarter 2022 Results
Brown-Forman Delivers Strong First Quarter 2022 Results
LOUISVILLE, Ky.–(BUSINESS WIRE)–Brown-Forman Corporation (NYSE: BFA, BFB) reported financial results for its first quarter of fiscal 2022 with net sales of $906 million increasing 20%1 (+18% on an underlying basis2) compared to the same prior-y…
Original Research
Brown-Forman Corporation
· Original study ↗
Methodology
Company earnings report; year-over-year growth in advertising investment, driven by Jack Daniel's Tennessee Apple international launch and Woodford Reserve spend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brown-Forman: 46% advertising spend growth rate. Source: Brown-Forman Corporation (Q1 FY2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brown-forman-ad-spend-growth-q1-fy2022
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<blockquote cite="https://lighthousedata.io/data/brown-forman-ad-spend-growth-q1-fy2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- advertising spend growth rate for Brown-Forman<br><small>Source: Brown-Forman Corporation (Q1 FY2022) · <a href="https://lighthousedata.io/data/brown-forman-ad-spend-growth-q1-fy2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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