B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

34%

34% -- advertising spend growth rate for Aldi (UK) (2023)

2023

Aldi increased its advertising spend in the UK by 34% over the past year.

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Lighthouse Research Team
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Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2023
Entity
Aldi (UK)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source Article
Marketing News March
Blog Marketing News March March 31, 2023 | Chris Kervinen The world of marketing changes by the minute. Here are the latest news. Marketers balancing between data collection & privacy trend According to a recent survey conducted by Gartner, 60% of marketing leaders anticipate facing challenges in ba…

Industry report cited via Sellforte blog

Methodology documented
Industrymarketing
Plain Text
Aldi (UK): 34% advertising spend growth rate. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aldi-uk-ad-spend-growth-2023
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<blockquote cite="https://lighthousedata.io/data/aldi-uk-ad-spend-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- advertising spend growth rate for Aldi (UK)<br><small>Source:  (2023) · <a href="https://lighthousedata.io/data/aldi-uk-ad-spend-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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